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| Criterion |  Innovation Rapid Ideation |  Business Strategy Ansoff Matrix |  Innovation Design Charrette |
|---|---|---|---|
Purposedifferent | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 5-20 min | 45-90 min | Halber Tag bis mehrere Tage |
Participantsdifferent | 1-20 | 2-8 | 10-50 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Ideenpool, Roh-Shortlist, Cluster | Ansoff Matrix, Growth Options, Risk Notes | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction |
Tagsno overlap | BrainstormingIdeationDivergenceSpeed | GrowthStrategyMarketPortfolio | BrainstormingWorkshopCollaborationIdeation |
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