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| Criterion |  Product Strategy Product Vision Board |  UX Research Empathy Mapping |  UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitysame | Low | Low | Low |
Timedifferent | 1-2 h | 30–60 min | 45–90 min |
Participantsdifferent | 2-8 | 4-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Product Vision Board, Vision Statement, Assumptions and Validation Questions | Empathy Map, Assumptions List, Research Gaps | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | VisionCanvasStrategyAlignment | SynthesisQualitativeWorkshop | SynthesisQualitativeRoot cause |
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