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| Criterion |  Product Strategy Product Vision Board |  Decision Making Decision Matrix |
|---|---|---|
Purposedifferent | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitydifferent | Low | Medium |
Timedifferent | 1-2 h | 45-90 min |
Participantssame | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Product Vision Board, Vision Statement, Assumptions and Validation Questions | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | VisionCanvasStrategyAlignment | DecisionCriteriaScoringTradeoffs |
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