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| Criterion |  Product Strategy Product Canvas |  Business Strategy PESTLE Analysis |  Business Strategy Ansoff Matrix |
|---|---|---|---|
Purposedifferent | When product goal and feature scope don't yet fit cleanly together, it creates a shared working picture. It connects need, core features, and assumptions into a solid starting point. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-2 h | 1-3 h | 45-90 min |
Participantsdifferent | 2-8 | 2-10 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Product Canvas, Product Assumptions, Scope Notes | PESTLE Map, External Risks, Strategic Questions | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | CanvasDiscoveryScope | StrategyMarketAnalysis | GrowthStrategyMarketPortfolio |
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