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| Criterion |  Product Discovery Problem Interview |  Innovation SCAMPER |  Innovation Rapid Ideation |
|---|---|---|---|
Purposedifferent | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 30-60 min je Interview | 30-60 min | 5-20 min |
Participantsdifferent | 5-12 Interviews | 2-10 | 1-20 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Problem Evidence, Risk Notes, Customer Segments | SCAMPER Idea List, Concept Shortlist, Variation Notes | Ideenpool, Roh-Shortlist, Cluster |
Tagsno overlap | DiscoveryInterviewsValidation | BrainstormingIdeationCreativityReframingInnovation | BrainstormingIdeationDivergenceSpeed |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
