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| Criterion |  Product Discovery Problem Interview |  Innovation Morphological Analysis |  Innovation SCAMPER |
|---|---|---|---|
Purposedifferent | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 30-60 min je Interview | 1-3 h | 30-60 min |
Participantsdifferent | 5-12 Interviews | 2-8 | 2-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Problem Evidence, Risk Notes, Customer Segments | Morphological Box, Concept Combinations, Idea Shortlist | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | DiscoveryInterviewsValidation | IdeationInnovationCreativity | BrainstormingIdeationCreativityReframingInnovation |
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