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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumLow
Timedifferent
30-60 min je Interview45-90 min
Participantsdifferent
5-12 Interviews2-8
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
DiscoveryInterviewsValidation
GrowthStrategyMarketPortfolio
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test