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| Criterion |  Product Discovery Pretotyping |  Innovation Rolestorming |
|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play. |
Complexitysame | Low | Low |
Timedifferent | Stunden bis wenige Tage | 30-60 min |
Participantsdifferent | 1-4 | 3-12 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Rollenkarten, Ideenpool pro Rolle, Konsolidierte Shortlist |
Tagsno overlap | ValidationDemandMVP | BrainstormingIdeationCreativity |
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