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| Criterion |  Product Discovery Pretotyping |  Innovation Morphological Analysis |  Innovation Design Thinking |
|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Low | Medium | High |
Timedifferent | Stunden bis wenige Tage | 1-3 h | 1 Tag bis mehrere Wochen |
Participantsdifferent | 1-4 | 2-8 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Morphological Box, Concept Combinations, Idea Shortlist | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | ValidationDemandMVP | IdeationInnovationCreativity | InnovationPrototypeResearch |
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