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| Criterion |  Product Discovery Pretotyping |  UX Research Card Sorting |
|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitysame | Low | Low |
Timedifferent | Stunden bis wenige Tage | 20-45 min |
Participantsdifferent | 1-4 | Based on research question |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Content groups, Label set, IA hypotheses |
Tagsno overlap | ValidationDemandMVP | Information architectureNavigationStructure |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
