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| Criterion |  Product Discovery Pretotyping |  Growth A/B Testing |  Business Strategy Ansoff Matrix |
|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Low | High | Low |
Timedifferent | Stunden bis wenige Tage | 1-4 Wochen | 45-90 min |
Participantsdifferent | 1-4 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Experiment results, Decision log, Learning summary | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | ValidationDemandMVP | ExperimentsGrowthAnalyticsValidation | GrowthStrategyMarketPortfolio |
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