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Criterion
Paper illustration of Porter’s five competitive forces
Business Strategy
Porter Five Forces
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumLowLow
Timedifferent
1-3 h20-35 min45-90 min
Participantsdifferent
2-81-52-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Five Forces Analysis, Competitive Risks, Strategic OptionsTest Card with a pre-set thresholdAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
StrategyCompetitionMarket
ExperimentsValidationDiscoveryHypothesis
GrowthStrategyMarketPortfolio
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas