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Criterion
Paper illustration of Porter’s five competitive forces
Business Strategy
Porter Five Forces
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 h1-3 h45-90 min
Participantsdifferent
2-81-53-8
Formatdifferent
Workshop + asyncAsyncWorkshop
Outputdifferent
Five Forces Analysis, Competitive Risks, Strategic OptionsFunnel report, Drop-off analysis, Optimization hypothesesImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
StrategyCompetitionMarket
AnalyticsConversionGrowth
OutcomesStrategyBehaviorPlanning
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis