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| Criterion |  Business Strategy PESTLE Analysis |  Business Strategy SWOT Analysis |  Decision Making Decision Matrix |
|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 h | 30-60 min | 45-90 min |
Participantsdifferent | 2-10 | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | SWOT matrix, Strategic options, Action list | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | StrategyMarketAnalysis | StrategyAnalysisMarketPositioning | DecisionCriteriaScoringTradeoffs |
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