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| Criterion |  Business Strategy PESTLE Analysis |  Product Discovery Outcome-Driven Innovation |  Product Strategy Impact Mapping |
|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 1-3 h | Mehrere Wochen | 45-90 min |
Participantsdifferent | 2-10 | 2-6 researchers plus sample | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | StrategyMarketAnalysis | OutcomesInnovationResearchQuantitative | OutcomesStrategyBehaviorPlanning |
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