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| Criterion |  UX Research Personas |  UX Research User Interviews |  UX Research Card Sorting |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 Tage | 30–60 min per interview | 20-45 min |
Participantsdifferent | Internes Team | 1 participant per interview | Based on research question |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Themes, Insight Summary | Content groups, Label set, IA hypotheses |
Tagsno overlap | ResearchCustomerSynthesis | QualitativeResearchCustomerDiscovery | Information architectureNavigationStructure |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
