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| Criterion |  UX Research Personas |  Decision Making Trade-off Analysis |
|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects. |
Complexitysame | Medium | Medium |
Timedifferent | 1-3 Tage | 45-120 min |
Participantsdifferent | Internes Team | 2-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Trade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides |
Tagsno overlap | ResearchCustomerSynthesis | TradeoffsDecisionCriteriaOptions |
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