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| Criterion |  UX Research Personas |  Business Strategy Three Horizons |
|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. |
Complexitysame | Medium | Medium |
Timedifferent | 1-3 Tage | Halbtags-Workshop, dann iterativ |
Participantsdifferent | Internes Team | 3-12 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Horizon map, Portfolio view, Initiatives per horizon, Resource plan |
Tagsno overlap | ResearchCustomerSynthesis | StrategyInnovationPortfolioForesight |
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