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| Criterion |  UX Research Personas |  UX Research Surveys |  UX Research Empathy Mapping |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 3-14 Tage | 30–60 min |
Participantsdifferent | Internes Team | 50+ | 4-8 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Survey Results, Charts, Segment Insights | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | ResearchCustomerSynthesis | QuantitativeResearchValidation | SynthesisQualitativeWorkshop |
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