View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Personas |  Delivery Shape Up |  UX Research Empathy Mapping |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 6 Wochen Cycle + 2 Wochen Cool-Down | 30–60 min |
Participantsdifferent | Internes Team | 2-4 pro Pitch | 4-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | ResearchCustomerSynthesis | PlanningDeliveryAutonomy | SynthesisQualitativeWorkshop |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
