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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of a scoring table with four factor columns, a calculator and three ordered initiative cards.
Product Strategy
RICE Scoring
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When many initiatives compete for the same resources, it brings reach, impact, confidence, and effort into one shared ranking. It makes prioritization economically connectable.
Complexitysame
MediumMedium
Timedifferent
1-3 Tage60-90 min
Participantsdifferent
Internes Team2-10
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesRICE Scores, Ranked List, Assumption Log
Tagsno overlap
ResearchCustomerSynthesis
PrioritizationScoringRoadmapTradeoffs
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Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews