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| Criterion |  UX Research Personas |  Product Discovery Outcome-Driven Innovation |  UX Research Card Sorting |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 1-3 Tage | Mehrere Wochen | 20-45 min |
Participantsdifferent | Internes Team | 2-6 researchers plus sample | Based on research question |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Content groups, Label set, IA hypotheses |
Tagsno overlap | ResearchCustomerSynthesis | OutcomesInnovationResearchQuantitative | Information architectureNavigationStructure |
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