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| Criterion |  UX Research Personas |  Product Strategy KPI Tree |  Business Strategy Balanced Scorecard |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 1-3 Tage | 90-180 min initial, dann laufend | Halber Tag bis mehrere Wochen |
Participantsdifferent | Internes Team | 3-8 | 4-12 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | KPI Tree, Owner List | Balanced Scorecard, Strategic Measures, Initiative Map |
Tagsno overlap | ResearchCustomerSynthesis | MetricsStrategyAlignmentMeasurement | StrategyMetricsExecution |
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