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| Criterion |  UX Research Personas |  Product Discovery Jobs to Be Done |  UX Research Tree Testing |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 Tage | 1-3 Wochen | 1-2 Tage |
Participantsdifferent | Internes Team | 5-12 Interviews | Based on research question |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Job Stories, Outcome Statements, Opportunity List | Findability Metrics, Path Analysis, Revised IA |
Tagsno overlap | ResearchCustomerSynthesis | CustomerOutcomesNeeds | Information architectureNavigationFindability |
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