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| Criterion |  UX Research Personas |  UX Research Customer Journey Mapping |  Product Strategy KPI Tree |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 Tage | 2-4 h | 90-180 min initial, dann laufend |
Participantsdifferent | Internes Team | 4-10 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Journey Map, Pain-point List, Opportunity Backlog | KPI Tree, Owner List |
Tagsno overlap | ResearchCustomerSynthesis | JourneyServiceService design | MetricsStrategyAlignmentMeasurement |
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