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| Criterion |  UX Research Personas |  Product Strategy Impact Mapping |
|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitysame | Medium | Medium |
Timedifferent | 1-3 Tage | 45-90 min |
Participantsdifferent | Internes Team | 3-8 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | ResearchCustomerSynthesis | OutcomesStrategyBehaviorPlanning |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
