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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.
Complexitysame
MediumMedium
Timedifferent
1-3 Tage120 min initial, dann laufend
Participantsdifferent
Internes Team3-6
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesHEART-GSM Table, Dashboard
Tagsno overlap
ResearchCustomerSynthesis
MetricsUX researchMeasurementSatisfaction
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree