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| Criterion |  UX Research Personas |  UX Research Empathy Mapping |  Operations Change Analysis |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 Tage | 30–60 min | 45-120 min |
Participantsdifferent | Internes Team | 4-8 | 2-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Empathy Map, Assumptions List, Research Gaps | Change Matrix, Cause Hypotheses, Validation Questions, Action List |
Tagsno overlap | ResearchCustomerSynthesis | SynthesisQualitativeWorkshop | ChangeRoot causeTroubleshootingComparison |
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