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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Paper illustration of the Consensus Workshop working structure.
Facilitation
Consensus Workshop
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 Tage30-90 min1-3 h
Participantsdifferent
Internes Team1-65-30
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesDecision Tree, Option Map, Assumption ListConsensus Clusters, Theme Titles, Priority Areas
Tagsno overlap
ResearchCustomerSynthesis
DecisionTreeOptions
FacilitationConsensusWorkshopAlignment
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Paper matrix with six colored hat cards for information, feeling, value, caution, ideas and process control.
Facilitation
Six Thinking Hats
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping