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| Criterion |  UX Research Personas |  Decision Making Decision Matrix |
|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitysame | Medium | Medium |
Timedifferent | 1-3 Tage | 45-90 min |
Participantsdifferent | Internes Team | 2-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | ResearchCustomerSynthesis | DecisionCriteriaScoringTradeoffs |
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