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| Criterion |  UX Research Personas |  Innovation Crazy 8s |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 Tage | 8-15 min | 30–60 min per interview |
Participantsdifferent | Internes Team | 1-10 | 1 participant per interview |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Sketch Set, Idea Shortlist, Direction Options | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | BrainstormingSketchingSpeedDivergenceDesign sprint | QualitativeResearchCustomerDiscovery |
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