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| Criterion |  UX Research Personas |  Facilitation Consensus Workshop |  UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 1-3 h | 45–90 min |
Participantsdifferent | Internes Team | 5-30 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Consensus Clusters, Theme Titles, Priority Areas | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | ResearchCustomerSynthesis | FacilitationConsensusWorkshopAlignment | SynthesisQualitativeRoot cause |
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