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| Criterion |  UX Research Personas |  Knowledge Modeling Concept Mapping |
|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. |
Complexitysame | Medium | Medium |
Timedifferent | 1-3 Tage | 1-2 h |
Participantsdifferent | Internes Team | 1-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Concept Map, Relationship Labels, Knowledge Gaps |
Tagsno overlap | ResearchCustomerSynthesis | KnowledgeConceptsMappingSensemaking |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
