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| Criterion |  UX Research Personas |  Delivery Communication Plan |
|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-3 Tage | 45-90 min |
Participantsdifferent | Internes Team | 2-6 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Communication Plan, Channel Matrix, Message Cadence |
Tagsno overlap | ResearchCustomerSynthesis | CommunicationStakeholdersDeliveryPlanning |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
