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| Criterion |  UX Research Personas |  UX Research Card Sorting |  UX Research Surveys |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 Tage | 20-45 min | 3-14 Tage |
Participantsdifferent | Internes Team | Based on research question | 50+ |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Content groups, Label set, IA hypotheses | Survey Results, Charts, Segment Insights |
Tagsno overlap | ResearchCustomerSynthesis | Information architectureNavigationStructure | QuantitativeResearchValidation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
