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| Criterion |  UX Research Personas |  Innovation Brainwriting |  Innovation Brainstorming |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 Tage | 15-30 min | 30-60 min |
Participantsdifferent | Internes Team | 3-12 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Idea sheets, Expanded concepts, Prioritized list | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | ResearchCustomerSynthesis | BrainstormingCollaborationInclusionIdeas | BrainstormingIdeationCreativityWorkshopDivergence |
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