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| Criterion |  UX Research Personas |  Innovation Brainstorming |  Facilitation Consensus Workshop |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 Tage | 30-60 min | 1-3 h |
Participantsdifferent | Internes Team | 4-12 | 5-30 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Idea pool, Theme clusters, Shortlist | Consensus Clusters, Theme Titles, Priority Areas |
Tagsno overlap | ResearchCustomerSynthesis | BrainstormingIdeationCreativityWorkshopDivergence | FacilitationConsensusWorkshopAlignment |
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