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| Criterion |  UX Research Personas |  Business Strategy Balanced Scorecard |  Engineering Goal Question Metric |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 1-3 Tage | Halber Tag bis mehrere Wochen | 90-180 min |
Participantsdifferent | Internes Team | 4-12 | 3-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Balanced Scorecard, Strategic Measures, Initiative Map | GQM Table, Metric Profiles |
Tagsno overlap | ResearchCustomerSynthesis | StrategyMetricsExecution | MetricsMeasurementEngineeringAlignment |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
