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Criterion
Paper illustration for Option Framing.
Decision Making
Option Framing
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Purposedifferent
In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.
Complexitysame
MediumMedium
Timedifferent
45-120 min1-3 Tage
Participantsdifferent
3-8Internes Team
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Option Frames, Assumption Notes, Comparable Shortlist, Decision InputsPersona Profiles, Needs Summary, Scenario Notes
Tagsno overlap
OptionsDecision framingStrategyComparison
ResearchCustomerSynthesis
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Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram