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| Criterion |  Decision Making Option Framing |  Product Discovery Outcome-Driven Innovation |
|---|---|---|
Purposedifferent | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Medium | High |
Timedifferent | 45-120 min | Mehrere Wochen |
Participantsdifferent | 3-8 | 2-6 researchers plus sample |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | OptionsDecision framingStrategyComparison | OutcomesInnovationResearchQuantitative |
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