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| Criterion |  Product Discovery Opportunity Solution Tree |  Innovation Brainstorming |  Innovation Morphological Analysis |
|---|---|---|---|
Purposedifferent | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-2 h Setup, laufend | 30-60 min | 1-3 h |
Participantsdifferent | 2-6 | 4-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Opportunity Solution Tree, Experiment Backlog, Learning Log | Idea pool, Theme clusters, Shortlist | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | DiscoveryOutcomesExperimentsOpportunity | BrainstormingIdeationCreativityWorkshopDivergence | IdeationInnovationCreativity |
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