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| Criterion |  Product Discovery Opportunity Scoring |  Innovation Brainstorming |  Innovation Morphological Analysis |
|---|---|---|---|
Purposedifferent | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 60-120 min | 30-60 min | 1-3 h |
Participantsdifferent | 3-6 | 4-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Opportunity Score Table, Top Outcomes | Idea pool, Theme clusters, Shortlist | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | PrioritizationDiscoveryOutcomesNeeds | BrainstormingIdeationCreativityWorkshopDivergence | IdeationInnovationCreativity |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
