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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.
Complexitysame
MediumMediumMedium
Timedifferent
30-60 min je Interview1-2 Tage90-180 min initial, dann laufend
Participantsdifferent
5-12 Interviews10-503-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesKano Matrix, Feature Classes, Priority ThemesKPI Tree, Owner List
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
SatisfactionPrioritizationCustomer
MetricsStrategyAlignmentMeasurement
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping