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| Criterion |  Product Strategy OKRs |  UX Research Surveys |  Product Strategy SMART Goals |
|---|---|---|---|
Purposedifferent | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-2 h Setup | 3-14 Tage | 15-30 min |
Participantsdifferent | 2-20 | 50+ | 1-8 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | OKR set, Measurement plan, Review cadence | Survey Results, Charts, Segment Insights | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | GoalsAlignmentOutcomesMeasurement | QuantitativeResearchValidation | GoalsPlanningMeasurementAlignment |
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