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| Criterion |  Product Strategy OKRs |  Product Discovery Jobs to Be Done |
|---|---|---|
Purposedifferent | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. |
Complexitysame | Medium | Medium |
Timedifferent | 1-2 h Setup | 1-3 Wochen |
Participantsdifferent | 2-20 | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | OKR set, Measurement plan, Review cadence | Job Stories, Outcome Statements, Opportunity List |
Tags1 shared | GoalsAlignmentOutcomesMeasurement | CustomerOutcomesNeeds |
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