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| Criterion |  Product Strategy OKRs |  Growth Flywheel |  Product Strategy SMART Goals |
|---|---|---|---|
Purposedifferent | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-2 h Setup | 60-120 min | 15-30 min |
Participantsdifferent | 2-20 | 3-8 | 1-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | OKR set, Measurement plan, Review cadence | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | GoalsAlignmentOutcomesMeasurement | GrowthRetentionConversion | GoalsPlanningMeasurementAlignment |
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