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| Criterion | ![]() Product Discovery Outcome-Driven Innovation | ![]() UX Research Usability Testing |
|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. |
Complexitydifferent | High | Medium |
Timedifferent | Mehrere Wochen | 1-2 h je Session |
Participantsdifferent | 2-6 researchers plus sample | Based on research question |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Usability Issues, Severity List, Recommendations |
Tagsno overlap | OutcomesInnovationResearchQuantitative | ValidationUXPrototype |
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