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| Criterion |  Product Discovery Outcome-Driven Innovation |  Business Strategy Three Horizons |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | Mehrere Wochen | Halbtags-Workshop, dann iterativ | 2-4 h |
Participantsdifferent | 2-6 researchers plus sample | 3-12 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Strategy Canvas, Value Curve, ERRC Actions |
Tags1 shared | OutcomesInnovationResearchQuantitative | StrategyInnovationPortfolioForesight | StrategyPositioningInnovationValue |
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