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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Discovery Problem Interview |
|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. |
Complexitydifferent | High | Medium |
Timedifferent | Mehrere Wochen | 30-60 min je Interview |
Participantsdifferent | 2-6 researchers plus sample | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Problem Evidence, Risk Notes, Customer Segments |
Tagsno overlap | OutcomesInnovationResearchQuantitative | DiscoveryInterviewsValidation |
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