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| Criterion |  Product Discovery Outcome-Driven Innovation |  UX Research Personas |
|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | High | Medium |
Timedifferent | Mehrere Wochen | 1-3 Tage |
Participantsdifferent | 2-6 researchers plus sample | Internes Team |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Persona Profiles, Needs Summary, Scenario Notes |
Tags1 shared | OutcomesInnovationResearchQuantitative | ResearchCustomerSynthesis |
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